Proven Marketing. Proven Results.
More than a name
“Proven” isn’t just her name, it’s a reflection of the results she delivers. With over 15 years of experience building and scaling beauty brands at both Fortune 500 giants like L’Oréal and private equity-backed companies like L Catterton, she’s known for leading high-performing teams, launching category-defining products, and driving omni-channel growth. Colleen brings deep expertise in brand strategy, P&L management, innovation, and creative development, along with a sharp ability to guide teams through transformation and present to C-suite and PE stakeholders.
Consulting Services Offered
Brand Strategy & Positioning
Brand auditing and channel analysis related to strategy, structure and performance.
Brand positioning and competitive landscape frameworks
Optimizations across portfolio architecture and hierarchy
Visual and creative guidelines for packaging, merchandising, and POS strategy
Go-To-Market & Product Launches
360° launch planning from conception through execution
Tailored channel strategy (DTC, B2B, retail, Amazon, etc.)
Seasonal or promotional marketing calendar creation
Global or local innovation pipeline planning (1-3 year outlook)
Business & Commercial Strategy
P&L review with business recommendations
SKU Rationalization and Portfolio Category Optimization
Presentation creation to support mergers and acquisitions, retailers, or brand partnerships
Evaluation of brand/company systems and processes to ensure maximum potential amongst functions
Ready to scale your business?
Book a complimentary consultation to explore your brand’s goals and challenges. This no-pressure session is a chance for us to connect, discuss where you’re headed, and see how my expertise can support your growth.